Conversion Rate Optimisation
Conversion Rate Optimisation: The process of changes specific website and ad elements to increase the
Conversion tracking
Conversion tracking implementation: Conversion tracking involves identifying which clicks turn into conversions.
Copywriting
Copywriting: The process of writing copy for your website or promotional material, which usually needs to be done by a professional to ensure that the copy is professional and has the correct keywords and calls to action.
Core web vitals
Core web vitals: Google’s new metrics to monitor web page performance in an attempt to
Corporate Identity
Corporate identity applies to a company, corporation, firm or business enterprise’s visual assets and brand design.
CPA
CPA: Cost per action. The amount of money spent divided by the number of users who take a certain predefined action, like subscribing to a mailing list. For example, if a campaign cost R100 and resulted in 5 conversions, the CPA is R20 (R100 / 5). It cost R20 to generate one conversion.
CPC
CPC: Cost per click. The rand value you pay. Best for banner ads and [glossary]PPC[/glossary] sponsored links.
CPM
CPM: Cost per thousand impressions (e.g. R50 per 10 000 impressions means a CPM of R5).
Crawl budget
Crawl budget: The number of pages Googlebot crawls on your website in a given timeframe.
Crawler directives
Crawler directives: These are rules to legitimate bots on what content to read on your