HTML sitemap
HTML sitemap: A page on your website that outlines the content hierarchy of your website. An html sitemap references all pages on the website and tags relevant information.
HTTP
HTTP: Stands for “Hypertext Transfer Protocol.”
HTTPS
HTTPS: Stands for “Hypertext Transfer Protocol Secure.”
Image compression
Image compression: The act of speeding up web pages by making image file sizes smaller without
Index
Index: A database created by search engine robots which contains information on the [glossary]URL[/glossary] of each page crawled, the keyphrases it contains together with other information which determines weighting in SERPs such as keyword density, formatting and PageRank.
Index page
Index page: Another name for the “home” page of your website.
Informational queries
Informational queries: This refers to a search query that clearly shows a users intent is
Instagram Ads
Instagram Ads: the paid search system offered by Instagram
Internal Links
Internal Links: Links on the same website that point to internal pages. These can be
IP address
IP address: The unique numerical address of a computer.