Ad copy creation, testing and rotation
Ad copy creation, testing, and rotation: This refers to the text within your ads and
Ad extensions
Ad extensions: Expand your ad with additional information
Ad Platform
Ad platforms are host websites that display your adverts in return for a fee.
Advanced search operators
Advanced search operators: Specific characters that can be included in search queries to refine search
Affiliate Marketing
Promoting products through external partners who earn a commission.
Agile Development
A project management methodology that values individuals over tools, working software over documentation and collaboration
AJAX
AJAX: Asynchronous JavaScript and XML is a type of programming that allows a webpage to send
Algorithm
Algorithm: A computer program that follows a well-defined sequence of events to carry out a task.
ALT Text
ALT Text: Also known as alternative text or alt attribute. An [glossary]HTML[/glossary] tag (ALT tag) used to provide images with a text description in the event images are turned off in a web browser. The images text description is usually visible while “hovering” over the image. This tag is also important for the web access of the visually impaired.
Ambiguous intent
Ambiguous intent: this refers to users search terms where the intention behind the search is