KPI tracking and reporting
KPI tracking and reporting: Key performance indicators are metrics that help the business focus on
Landing page
Landing page: The destination page on your site that viewers are sent to once they click on your ad. This does not have to be the homepage. E.g. www.news24.com is the homepage but www.news24.com/World could be your landing page for a sponsored link promoting world news on News24. When creating a [glossary]PPC[/glossary] ad, the advertiser displays a URL (and specifies the exact page [glossary]URL[/glossary] in the code) on which the searcher will land after clicking on an ad in the SERP. Landing pages are also known as “where the deal is closed,” as it is landing page actions that determine an advertiser’s conversion rate success.
Laravel
Laravel: Laravel is a web application framework using PHP that makes coding, sharing and deployment
Laravel Development
Laravel Development: A development process using the Laravel PHP library as backend technology.
Laravel Zero
Laravel Zero: A lightweight and modular micro-framework for developing fast and powerful console applications. Built
Largest Contentful Paint
Measures how long it takes for the largest visible element—usually an image or a big
Latent Semantic Indexing
Latent Semantic Indexing: LSI uses word associations to help search engines know more accurately what a page is about.
Lazy loading
Lazy loading: A way of deferring the loading of an object until it’s needed. This method
Lead Generation
Lead Generation: Web sites that generate leads for products or services offered by another company. On a lead generation site, the visitor is unable to make a purchase but will fill out a contact form in order to get more information about the product or service presented. A submitted contact form is considered a lead. It contains personal information about a visitor who has some degree of interest in a product or service.
Leverage Browser Caching
Leverage Browser Caching: giving instructions to web browsers on which content can be cached from