Minification
Minification: To minify something means to remove as many unnecessary characters from the source code as
Minify CSS
Minify CSS: The process of removing line breaks and spaces from CSS files to reduce
Minify Javascript
Minify Javascript: The process of removing line breaks and spaces from javascript files to reduce
Mobile First Design
Mobile First Design: A web design workflow that priortises how a website will look on
Mobile Usability Errors
Mobile Usability Errors: Display errors on mobile devices that make the website more difficult to
Mobile-first indexing
Mobile-first indexing: Google began progressively moving websites over to mobile first indexing in 2018. This change
Modern wordpress development
Modern wordpress development: A modern development flow for WordPress that focuses on making code readable,
MS SQL Server
MS SQL Server: Microsoft’s proprietary management system for databases.
Multivariate Testing
Multivariate Testing: A type of testing that varies and tests more than one or two campaign elements at a time to determine the best performing elements and combinations. Multivariate testing can gather significant results on many different components of, for example, alternative PPC ad titles or descriptions in a short period of time. Often it requires special expertise to analyze complex statistical results. (Compare to A/B Testing which changes only one element at a time, alternately serving an “old” version ad and a changed ad.) In search advertising, you might do A/B Split or Multivariate testing to learn what parts of a landing page (background color, title, headline, fill in forms, design, images) produce higher conversions and are more cost effective.
Natural or Organic listings
Natural or organic listings: The pages listing results from a search engine query which are displayed in a sequence according to relevance of match between the keyword phrase typed into a search engine and a web page according to a ranking algorithm used by the search engine.