Lightbox
A lightbox displays content — such as images and videos — in a popup or
Link accessibility
The ease with which a link can be found by human visitors or crawlers.
Link building
Link building: While “building” sounds like this activity involves creating links to your website yourself, link
Link equity
Link equity: The value or authority a link can pass to its destination.
Link exchange
Link exchange: Also known as reciprocal linking, link exchanges involve “you link to me and I’ll
Link profile
Link profile: A term used to describe all the inbound links to a select domain, subdomain,
Link volume
Link volume: The quantity of links on a page.
Linked unstructured citations
Linked unstructured citations: References to a business’ complete or partial contact information on a non-directory platform
Local business schema
Local business schema: Structured data markup placed on a web page that helps search engines understand
Local queries
Local queries: A query in which the searcher is looking for something in a specific location,