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Glossary Terms - Page 29 of 47 - Semantica Digital

PHP 7.4: The latest iteration of the PHP programming language designed to offer speed and

PHP 8: The latest version of the hypertext processor known as PHP

PostgreSQL: A powerful, open source object-relational database system that uses and extends the SQL language

PPC: Pay-per-click. A costing model that charges you for clicks on your ads only.

PageRank (PR): PR is the Google technology developed at Stanford University for placing importance on pages and web sites. At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a page’s rankings.

Protocol: The “http” or “https” preceding your domain name. This governs how data is relayed between