Glossary Terms - Page 3 of 51 - Semantica Digital

AMP: Often described as “diet HTML,” accelerated mobile pages (AMP) are designed to make the viewing

Amplification: Sharing or spreading the word about your brand; often used in the context of social

Anchor Text: Words used to link to a page, known as anchor text are an important signal to search engines to determine a page’s relevance.

API (Application Programming Interface): This is a program that advertisers create to manage their SEM campaigns, bypassing the search engines’ interfaces.

API Integrations – REST, CURL, SOAP: This is the connection between two or more applications,

Apigee: An API management platform.

App Design: A design workflow that provides a specification for a mobile application.

Async: Short for “asynchronous,” async means that the browser doesn’t have to wait for a task

Auto-generated content: Content that is created programmatically, not written by humans.

AWS: Amazon Web Services