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Glossary Terms - Page 3 of 47 - Semantica Digital

API (Application Programming Interface): This is a program that advertisers create to manage their SEM campaigns, bypassing the search engines’ interfaces.

App Design: A design workflow that provides a specification for a mobile application.

Async: Short for “asynchronous,” async means that the browser doesn’t have to wait for a task

B2B: Business to business. The practice of one business advertising its services to another business, i.e. where the target market of one business is another.

B2C: Business to customer. The practice of a business advertising its services to the general public.