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Glossary Terms - Page 30 of 51 - Semantica Digital

ORM: Online reputation management. The process of monitoring what people are saying about your brand online, and responding appropriately where necessary.

Page Authority: Similar to domain authority, Page Authority (PA) predicts an individual page’s ranking ability.

Page view: The number of pages that are viewed during a single visit. If a visitor hits reload after viewing a page, this will be counted as an additional page view. If a user navigates to a different page and then returns to the original page, this is counted as a page view as well.

Page Rank: A part of Google’s core algorithm that determine a web page’s importance by

Pagination: A website owner can opt to split a page into multiple parts in a sequence,

Paid listings of a search engine: A relevant ad with a link to a company page is displayed when the user of a search engine types in a specific phrase. A fee is charged for every click of each link, with the amount bid for the click mainly determining its position.

Paid Seach: Paid search is a form of digital marketing where search engines such as

Panda: A Google algorithm update that targeted low-quality content.