Glossary Terms - Page 30 of 47 - Semantica Digital

Pruning: In an SEO context, pruning typically refers to removing low-quality pages in order to increase

PSR Compliant: The PHP Standard Recommendation.

Purchased links: Exchanging money, or something else of value, for a link. If a link is

Python: A programming language that is often used for data handling and dissemination.

Qualified lead: If you use your website to encourage potential customers to contact you via phone

Qualified traffic: When traffic is “qualified,” it usually means that the visit is relevant to the

The exact words people type into a search engine to find search results.

RankBrain: The part of Google’s algorithm that uses machine learning to increase the ranking of

Search results in the order of relevance to a search query.