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Glossary Terms - Page 32 of 51 - Semantica Digital

PageRank (PR): PR is the Google technology developed at Stanford University for placing importance on pages and web sites. At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a page’s rankings.

Protocol: The “http” or “https” preceding your domain name. This governs how data is relayed between

Pruning: In an SEO context, pruning typically refers to removing low-quality pages in order to increase