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Glossary Terms - Page 34 of 47 - Semantica Digital

Seed keywords: The term we use to describe the primary words that describe the product or

SEO: Search Engine Optimisation is a structured approach used to increase the position of a company or its products in a search engine's natural or organic results listings for selected key phrases.

An SEO Consultant is responsible for planning, implementing, and managing the company clients’ SEO strategy.

Server: A special computer on which your website is saved so that is can be accessed through a web browser by internet users.

Shopify: An eCommerce platform that allows anyone to set up an online store and sell

Short copy: Any short pieces of writing, including PPC adverts and website blurbs.