SMO
SMO (Social media optimization): refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. [glossary]Social media[/glossary] optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites, such as Twitter, and video and blogging sites. SMO is similar to [glossary]SEO[/glossary] search engine optimization in that the goal is to create awareness and create a specific action, such as driving traffic to a web site. Social media optimization refers to optimizing your websites and content in terms of sharing across social media and network sites. Usually social search and social proof go hand-in-hand with social media optimization.
Snippet
Snippet: The brief description that appears below the title and above the [glossary]URL[/glossary] in a search result listing.
Social Media
Social Media or Social Search: Sites where users actively participate to determine what is popular.
Social Media Influencer
People who have built a reputation for their knowledge and expertise on a specific topic.
Social Media Marketing
Social media marketing is a form of Internet marketing that makes use of social networking
Social Media Marketing Agency
A social media marketing agency produces content on social media channels out of existing content such
Social media optimization
Social media optimization: refers to the use of a number of social media outlets and communities to generate publicity that increases the awareness of a product, brand or event. [glossary]Social media[/glossary] optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites, such as Twitter, video and blogging sites. SMO is similar to [glossary]SEO[/glossary] (search engine optimization) in that the goal is to create awareness and create a specific action, such as driving traffic to a web site. Social media optimization refers to optimizing your websites and content in terms of sharing across social media and network sites. Usually social search and social proof go hand-in-hand with social media optimization.
Source Control / Version Control
Source Control / Version Control: the practice of tracking and managing changes to code. Source
SPAM
SPAM: Any search marketing method that a search engine deems to be detrimental to its efforts to deliver relevant, quality search results. Some search engines have written guidelines on their definitions and penalties for SPAM. Examples include doorway landing pages designed primarily to game search engine algorithms rather than meet searcher expectations from the advertiser’s clicked-on ad; keyword stuffing in which search terms that motivated a click-through are heavily and redundantly repeated on a page in place of relevant content; attempts to redirect click-through searchers to irrelevant pages, product offers and services; and landing pages that simply compile additional links on which a searcher must click to get any information. Determining what constitutes SPAM is complicated by the fact that different search engines have different standards, including what is allowable for listings gathered through organic methods versus paid inclusion (referred to as spamdexing), whether the listing is from a commercial or research/academic source, etc. Source: Webmaster World Forums
Spam Score
Spam Score: A Moz metric used to quantify a domain’s relative risk of penalization by using