Glossary Terms - Page 4 of 51 - Semantica Digital

Azure: Microsoft’s cloud platform

B2B: Business to business. The practice of one business advertising its services to another business, i.e. where the target market of one business is another.

B2C: Business to customer. The practice of a business advertising its services to the general public.

Backlink: The incoming links that point to your website from other relevant sites on the web.

Backlink Strategy: A long term plan to get other websites to refer to a specific

Backlinks: Also referred to as inbound links, these are links from outside of your website

Baidu: The most popular search engine in China, Baidu was founded in January 2000 by

The amount of data transferred between a website and users.

Bedrock WordPress: WordPress boilerplate with modern development tools, easier configuration, and an improved folder structure.

Bid optimisation: This process is a finely tuned art where high bids ensure an optimal