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Glossary Terms - Page 40 of 47 - Semantica Digital

UX Audits: The process of auditing a websites user experience in order to achieve specified

Viral Marketing: Also called viral advertising, viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness. The awareness increases are the result of self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can also harness the network effect of the internet and can be very useful in reaching a large number of people rapidly. Source: Wikipedia

Web Design: The process of creating websites. It encompasses several different aspects, including webpage layout, content production,

Web designers build or redesign websites. They understand what it takes to make a website

Web Development: Web development refers to building, creating, and an maintaining websites. It includes aspects

Fonts specifically designed for use on websites, often served via services like Google Fonts.