Bing
Bing: The name of Microsoft’s search engine. Bing launched in June 2009, replacing Microsoft Live Search
Bitbucket
Bitbucket: A code respository for version control built by Atlassian.
Black Box
Black Box: A complex computer program that is poorly understood. Inputs and outputs can be observed,
Black-hat SEO
Black-hat SEO: An approach to SEO that pushes the boundaries of ethical practice. Potentially contravenes the search engine’s terms of service. High risk, high-reward approach. May gain more visitors if techniques are more effective than those of companies following an ethical, white-hat SEO approach. However, may be subject to algorithm changes
Blog
Blog: The online equivalent of a diary or journal; a place to write and post short, informative articles.
Bootstrap
A popular open-source CSS framework for building responsive, mobile-first websites.
Bots
Bots: Also known as spiders and crawlers. These can be legitimate crawlers or malicious crawlers.
Bounce rate
Bounce rate: The percentage of visits in which the person instantly leaves your site within seconds of arriving at your website.
Brand Awareness
How familiar or recognisable a brand is to it’s target audience. It increases trust and
Brand Book
A document that defines a company’s visual identity and communication style. It ensures consistency across