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Glossary Terms - Page 7 of 47 - Semantica Digital

I/CD: The combined practices of continuous integration and either continuous delivery or continuous deployment.

Citations: An online reference to a business listing including name, address and phone number (NAP).

Click fraud: Clicking on sponsored links, typically arranged through competitors, for the sole purpose of costing the advertiser money.

Clickthrough rate (CTR): The number of clicks on ad or link as a proportion of ads or pages served. Usually expressed as a percentage.

Cloaking: Content that is shown differently for search engines and for human visitors.

Code Igniter: CodeIgniter is a powerful PHP framework with a very small footprint, built for