Our Latest News
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Semantica Digital has been named a 2024 Google Premier Partner
Cape Town-based digital agency Semantica Digital has achieved 2024 Premier Partner status in the Google
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AI in Retail: Transforming Customer Experience and Supply Chain Management
Artificial Intelligence (AI) has emerged as a disruptive force in various industries, and retail is
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Maximising ROI with Data-Driven Marketing Strategies
In today’s competitive business landscape, successful marketing requires a strategic approach that leverages data and
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Is AMP still relevant in 2022?
Accelerated Mobile Pages, otherwise known as AMP, has been the source of much speculation and debate since its inception...
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Explaining the Importance of E-A-T in SEO
Expertise, authoritativeness and trustworthiness, also known as E-A-T in the world of SEO, is so important that it is seen in Google’s Search Quality Rating Guidelines 186 times.
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FNB Clients can soon get an FNB WebStore
FNB has recently announced that it’ll soon be rolling out payment devices as well as e-commerce store functionality called FNB Webstore.
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Everything you need to know about Open Graph Images, and why they matter
Do you want to achieve more noticeable, clickable and shareable content on your social media page? Open Graph images are your solution.
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Facebook Shopping Product Data Feed Errors: Why are my feeds being rejected?
Many businesses sell more than one product, but if your business has a large collection of products to advertise, this may present some challenges. Facebook data feed rejections are a common problem among merchants
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Local E-commerce Performance in 2020: Amidst a Pandemic
As the South African economy recovers from the economic recession due to Covid-19 and strict lockdowns, e-commerce adoption rates soar.
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Google Shopping Product Feed Rejections: Everything you need to know
Google Merchant Center errors & feed rejections are some of the biggest obstacles for eCommerce business owners and online marketers who want to attract more online consumers via Google Adwords (products feeds).
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Latest in SEO News: Google is Rewriting Title Tags in Search Engine Results Pages
One of the most important factors in Google’s search results is the title tag. It’s the first thing people see when they view their search results. Now, Google is rewriting title tags themselves and seemingly replacing them with H1 and H2 tags. Is this true, and how will this affect search results and SEO?
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Do Facebook Ads really work? Absolutely, and here’s the Proof
Social media marketing has taken the world by storm. However, we are often asked by small business owners if Facebook ads are truly effective. Many understandably still have their doubts, so we thought we’d share some of the facts.
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The Benefits of Google Ads: Build your Client Base with Pay-Per-Click Advertising
Digital advertising has become a vital part of any digital marketing strategy. Nowadays, small businesses, as well as huge international brands, are making use of Adwords to bring in new customers through the world's largest search engine, Google.
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The POPI Act in South Africa: Everything Website Owners Need to Know
POPI is shorthand for the Protection of Personal Information. Regardless of there being a law in place or not, organisations need to consider how best to secure the personal information they capture, manage and store in their databases.
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The Impact of Artificial Intelligence on Digital Marketing & Paid Media: Everything you Should Know
The age of Artificial Intelligence is upon us, and it is here to stay. A number of us are already living with AI, with an array of algorithms that control most of our electronic devices, however, we are yet to see how AI will truly influence our personal and professional lives.
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Critical Vulnerability found in WooCommerce: Here’s What you Need to Do
WooCommerce has detected a critical vulnerability in the system, and a forced update is being rolled out to repair the issue. Here's what you need to do.
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Core Web Vitals: Google’s New Ranking Factor, Explained
Web page speed has now become a more important factor for SEO. On May 28, 2020, Google introduced Core Web Vitals. Starting in mid-June, it will become an important part of Google’s ranking signals. Core Web Vitals are the user experience needs that all websites should strive to meet. It will give website owners the opportunity to boost their rankings, but only for those who can get it right.
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Why Semantica shifted to Figma – 2021
Over the last 2 years we've done almost all our UX/UI designs with Figma. From wireframes to high fidelity designs to building prototypes we've done it all. In this article we break down why Figma has changed the game and how this benefits you as a client.
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Wanted : Seasoned Senior Developer
We're wanting a seasoned developer, with demonstrable experience with the following, to join our (remote) team.
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YouTube SEO Cheat Sheet
If you’ve ventured into creating a YouTube channel you might realise what a slog it