We create meaningful, relevant website experiences for users that are useful, usable, desirable, findable, accessible and credible.

UXD is the process of making improvements to your website based on an in-depth understanding of user behaviours, needs and motivations. In this case, not all sites are created equal as they should be tailored to your specific user.

Factors that we look at for UX

• Who is your target audience?
• What action are you driving them to take?
• Does the website feature a clear navigational structure?
• Are the call-to-actions clear? Is the user guided to take action and do they clearly understand what action it is that you want them to take?
• Does the colour appeal to your audience?
• Is the typography easy to read on multiple devices and does it appeal to your audience, using the necessary jargon for a particular region or culture?
• Is the layout of the website semantic? Does it convey all the necessary information that the user requires without having to do an in-depth search of your website?